Website Structures & IA Development Services

What is an IA?

An IA is Information Architecture and in developing an IA we are creating an SEO blueprint of:

• All the keywords you want to target
• All the pages you’ll need to target those keywords
• The hierarchy and parent-child relationships of pages we’re creating
• The ‘roles’ of different areas of the site e.g. blog versus resource versus a product page

An SEO Data-First Approach to Building a Website

This strategic framework serves as the foundation for your entire digital presence, ensuring that every element of your website works cohesively towards your performance goals.

When we develop an Information Architecture, we’re essentially mapping out how search engines and users will navigate and understand your site. This blueprint considers not just what content exists, but how each piece relates to and supports the others.

Our Data Led Strategies for Building a Website

Keyword Targeting: By identifying search terms across all stages of the user journey, from initial discovery through to conversion, we ensure that we’re capturing relevant traffic at every touchpoint.

Page Structure: We establish clear taxonomies that reflect both user intent and search behaviour, creating logical pathways that guide visitors naturally towards desired actions. This hierarchical approach means every page has a defined purpose within the broader ecosystem, whether that’s supporting transactional queries, answering informational searches, or building topical authority.

Understanding the distinct roles of different site sections is crucial for optimising performance. Blog content typically targets top-of-funnel awareness and establishes thought leadership, whilst resource sections might address mid-funnel consideration with more detailed, educational material. Product or service pages focus on conversion, requiring different optimisation strategies and supporting content structures.

By taking this structured approach to Information Architecture, we create a scalable foundation that supports both immediate SEO gains and long-term organic growth. The result is a site that performs efficiently for search engines whilst delivering intuitive, valuable experiences for your users.