Web Development

ROAST is a leading web development agency in London which businesses trust to deliver cutting-edge digital solutions. We combine technical expertise with creative innovation to build websites and applications that perform brilliantly and drive results.

Contact us about Web Development

ROAST’s approach to Web Development

Every project starts with understanding your business goals, your users, and what success actually looks like for you. Our team of developers, designers, and strategists work collaboratively from day one, ensuring that technical decisions align with your broader objectives.

The process is straightforward:

We begin with discovery workshops to map out requirements and user journeys.
Next, we move into prototyping, which involves building interactive mock-ups that let you experience the product before we write a single line of production code, allowing us to catch issues early and save time later.
Our developers write clean, maintainable code that follows industry best practices.

We’re obsessive about performance, accessibility, and security. Every site we build is tested across devices and browsers, and we’ll never hand over a project that doesn’t meet our standards.

Our Web Development Services

Website Development

We create responsive, high-performance websites that work seamlessly across devices. From corporate sites to e-commerce platforms, we deliver solutions that are built with SEO and conversion optimisation in mind.

Web application development

Complex web applications require careful architecture and robust development. We’ve built SaaS platforms and internal business tools, prioritising scalability and user experience whilst handling real-world usage demands.

Front-end development

Front-End development is where users engage with your product. We specialise in responsive, accessible interfaces using React, Vue.js, and Next.js, ensuring smooth interactions and optimised load times.

Back-end development

Solid back-end architecture is the foundation of any digital product. We work with Node.js, Python, and PHP to build secure, scalable solutions with well-documented APIs.

CMS Platforms

Our development team delivers expert solutions across WordPress, Drupal, Umbraco and Sanity. We match the right CMS platform to your specific requirements, ensuring optimal performance and scalability.

Headless

Headless CMS separate content from presentation, providing flexibility across channels. We work with Contentful, Sanity, and Strapi, letting content teams manage easily whilst developers control presentation.

E-Commerce development

Online retail requires specific technical considerations. We build custom e-commerce solutions and work with Shopify and WooCommerce, with functionality that goes beyond standard features when required.

Progressive Web Apps (PWAs)

PWAs combine the best of web and native applications. They function offline, load instantly, and install without app stores, delivering app-like experiences whilst maintaining web reach and accessibility.

API development and integration

Connecting systems is central to modern development. We build RESTful and GraphQL APIs, connect third-party services, and ensure seamless data flow between CRMs, payment systems, and internal platforms.

Prototyping and Proof of Concept

Validating technical feasibility early matters. We build rapid prototypes to test concepts, gather feedback, and reduce risk before full development, using them as foundations rather than throwaways.

Creative Technology

Sometimes standard solutions don’t create the impact you need. Our creative technology team builds interactive experiences, data visualisations, and innovative uses of emerging web technologies.

What are the benefits of partnering with a Web Development agency?

What are the benefits of partnering with a Web Development agency?

Immediate access to senior-level expertise: A web development agency such as ROST brings expertise across multiple disciplines. You get developers, designers, project managers, and QA specialists working together.
Experience: Our breadth of experience means that we’ve likely solved your problems before. This means we spot potential issues early, suggest better approaches, deliver faster than teams building everything from scratch, and know which technologies are genuinely useful and which are just hype.
Continuity: Individual developers move on, take holidays, or get sick. When you work with ROAST, you’re working with a team where knowledge is shared and documented. Projects don’t stall because one person is unavailable.
Accountability: We’re invested in your success because our reputation depends on it. We don’t just deliver code and disappear, we provide ongoing support, maintenance, and optimisation to ensure your digital products continue performing.

Web Development FAQs 

What is web development?

Web development is the process of building and maintaining websites and web applications. It encompasses everything from coding simple static pages to complex e-commerce platforms and interactive applications. The field divides into front-end development (what users see and interact with), back-end development (server-side logic and databases), and full-stack development (both combined). Modern web development involves multiple programming languages, frameworks, and tools.

What does a website development agency do?

A website development agency like ROAST manages the complete lifecycle of digital projects. Starting with discovery and planning, we understand your requirements, define scope, and create technical specifications. Then comes design with mock-ups and prototypes, followed by development where we build the product. Testing ensures functionality across all devices and browsers. Post-launch, we provide hosting, maintenance, and ongoing optimisation.

Ready for your website to deliver results? Contact us today to discuss the creation of your high-performance website or application.

Contact us about Web Development