Challenge
Nextbase’s objective was simple, they wanted to become the Number 1 ranking dash cam brand in the UK.
Innovation
Our first 6 months focused on technical workarounds with the theme to improve Google’s accessibility of the site and content optimisations to obtain featured snippets. Our initial work proved positive, but we eventually realised we hit a glass ceiling with the current website and its restrictions.
Our SEO and Devs worked closely to create a new scalable, search-friendly website. The new site addressed many technical issues which weren’t fixable in the old CMS and enabled the SEO team to make changes quicker. This streamlined the processes of editing and optimising the site leading us to achieve Nextbase’s objective of becoming the Number 1 ranking dash cam brand in the UK.
Summary
Nextbase is now the number 1 ranking brand for dash cam queries in the UK.
Through technical and content optimisations we obtained position 1 rankings for “Dash cam” and “Dash cams” (up from position 14), improving traffic by 73% YoY 2019 vs 2018 (Jan-Oct)
Alongside improvements in non-brand traffic, we obtained 141 featured snippets since 2017 which improved brand visibility for long tail dashcam queries.
