Finding the right PPC agency in the UK is becoming more challenging. With rising competition, increased reliance on automation and less granular data, businesses need more than basic campaign management to drive results.
A PPC (Pay-per-click) agency manages paid advertising campaigns across platforms such as Google Ads, Microsoft Ads and paid social channels like Meta and LinkedIn. However, the most effective agencies go beyond execution, combining data, technology and strategic insight to reduce wasted spend, improve performance and align campaigns with real business outcomes like revenue and lead generation.
This guide highlights some of the top PPC agencies in the UK, selected for their ability to deliver measurable, scalable growth across paid search and paid media.
There are over 1,600 Google-certified PPC agencies in the UK, making it increasingly difficult to identify those that deliver genuine performance.
1. ROAST
ROAST’s approach to PPC centres on aligning campaigns with clear business objectives. They combine platform data with deep consumer insight, using first-party data and advanced automation to deliver campaigns that maximise revenue and long-term growth. Continuous testing, audience analysis and KPI tracking help keep campaigns performance-focused and scalable.
Core PPC Strengths: Paid Search (PPC), Paid Social, Measurement, Creative
Clients: Rightmove, AJ Bell, Experian
Awards & Recognition: Shortlisted for Campaign Agency of the Year 2025
Reviews: 4.8 (Google)
B-Corp Certified: Yes
2. CTI Digital
CTI Digital is a UK agency specialising in paid media strategy and PPC campaign management. They focus on turning vision into measurable growth and their campaigns are continuously optimised using performance data to improve ROI and efficiency.
Core PPC Strengths: Paid Search and Paid Social
Clients: Chester Zoo, Little Greene, Jackson Lees Group
Award & Recognition: Crown Commercial Service Supplier
Reviews: 3.4/5 (Glassdoor)
B-Corp Certified: No
3. Brainlabs
Brainlabs is a full-service media agency built to maximise revenue through media. They cut through the noise to create full-funnel media strategies that drive measurable growth-revenue, profit and impact.
Core PPC Strengths: Paid Search, Paid Social, Automation, Testing Frameworks
Clients: Capital One, Bozzuto, UNICEF USA
Award & Recognition: Best Experimental Campaign 2024
Reviews: 3.9 (Google)
B-Corp Certified: No
4. iCrossing UK
iCrossing UK provides bespoke solutions that encompass strategy and technology, data and analytics, experience design, supported by content, SEO and media. They partner with B2B and B2C brands to empower them in engaging customers, employees and partners while unlocking new potential across both digital and physical channels.
Core PPC Strengths: Paid Search, Paid Media
Clients: Timberland
Award & Recognition: 2024 Drum Awards (Gold for B2B), 2025 European Search Awards (Winner)
Reviews: 4.4 (Google)
B-Corp Certified: No
5. Hallam
Hallam is a digital marketing agency that delivers B2B brand and performance marketing to help get brands seen and remembered by buyers. They generate or improve marketing performance, providing strategic thinking, creative and execution to capture attention, build trust and create a lasting impression.
Core PPC Strengths: Paid Media, Audience Insight, Creative and Optimisation
Clients: Sports Tours, Sciensus, Workbooks
Award & Recognition: Best Use of Search B2B (2025)
Reviews: 4.9 (Google)
B-Corp Certified: Yes
6. Koozai
Koozai is a digital marketing agency, offering a full host of agency services suitable for businesses both big and small. They operate out of their Southampton Head Office and office locations in London and Preston.
Core PPC Strengths: Paid Search, Google Ads, Google Shopping Ads, Bing Ads
Clients: Stannah, Srixon, Cofton Holidays, DesignLab
Award & Recognition: Highly Commended in the Best Small Agency category
Reviews: 4.5 (Google)
B-Corp Certified: No
7. Click Consult
Click Consult is an IQVIA business with experience spanning multiple sectors with brands of all shapes and sizes. They have a huge amount of experience which is constantly tested and refined as it’s passed on between colleagues.
Core PPC Strengths: PPC, Display Advertising and Paid Social
Clients: Tesco, Zurich Insurance Group, Regatta, Kwik Fit
Award & Recognition: Digital Impact Awards 2023 (Gold)
Reviews: 4.3 (Google)
B-Corp Certified: No
8. Jellyfish
Jellyfish is an integrated digital marketing business, productising what they do to create global solutions at scale, testing and learning to improve their processes and solutions every time. They believe that true performance comes from genuine experiences based on mutual understanding.
Core PPC Strengths: Paid Search, Paid Social, TikTok, Retail Media
Clients: Gentle Monster, OATLY, Booking.com
Award & Recognition: Silver Lion at Cannes Lions
Reviews: 4.7 (Google)
B-Corp Certified: No
9. Absolute Digital
Absolute Digital is a team of digital marketing specialists, providing integrated solutions for driving business growth. They are dedicated to adapting to unique business needs and becoming an extension of their business. They are fuelled by passion for learning and innovation.
Core PPC Strengths: Google Ads Navigation, Microsoft Ads, Programmatic & Native Advertising
Clients: Harley Street Hearing, Quid Market, Vera Clinic
Award & Recognition: European Agency Awards (2025 Winner)
Reviews: 5.0 (Google)
B-Corp Certified: No
10. Circus PPC
Circus PPC are passionate paid media specialists, focused on results, relationships and expertise to help drive the pursuit of performance for ambitious brands. The agency was built around the objective to make more money through intelligent, strategic, performance driven-paid media.
Core PPC Strengths: Google Ads, Microsoft Ads, Meta Ads, Amazon
Clients: Miele Ireland, furniture.co.uk, The Lighting Company
Award & Recognition: Shortlisted for UK Agency Awards 2025
Reviews: 5.0 (Google)
B-Corp Certified: No
Frequently Asked Questions
What does a PPC agency do?
A PPC agency manages paid advertising campaigns across platforms such as Google Ads and Microsoft Advertising. This includes keyword research, campaign setup, bid management, ad copy testing and ongoing optimisation to performance.
What makes a good PPC agency?
A good PPC agency focuses on measurable business objectives rather than surface-level metrics like clicks or impressions.
How do PPC agencies improve performance?
PPC agencies improve performance through continuous optimisation and data-driven decision making. More advanced agencies integrate proprietary technology, combine platform data with consumer insights and run structured testing programmes to deliver consistent performance improvements over time.
Are PPC agencies worth it?
Yes – when managed correctly, PPC is one of the fastest and most measurable ways to generate leads and revenue. A skilled PPC agency can reduce wasted spend, improve conversion rates and scale campaigns efficiently.
Choosing the right PPC agency
Choosing the right PPC agency depends on your goals, budget and stage of growth. Some agencies focus on execution, while others prioritise strategy, testing and long-term performance. The strongest partnerships are those built on transparency, clear reporting and a shared focus on measurable outcomes.
