On 6 November 2026, Search Engine Roundtable reported that Open AI appear to be building a search console-style platform that would let brands track AI visibility.
This new feature from Open AI is an interesting step towards better understanding and attribution of AI visibility for brands.
According to Kaziukėnas, the analytics report two numbers. One is impressions, the number of times a business appears in ChatGPT responses. The other is clicks, the number of clicks on links to its website. Both are tracked daily and shown as a chart. The tool sits within a wider Business Hub and is only available to businesses that have verified ownership, for example by connecting a Shopify store.
The middle of AI measurement
Going into 2027, the value of AI traffic is one of the questions we hear most often from clients.
So far, we’ve seen a bookend approach to measurement. At one end, prompt tracking shows whether a brand appears in AI answers for a defined set of queries. At the other, GA4’s last-click and other attribution models in GA4 show when a user arrives from sources such as ChatGPT.
The middle part of the puzzle has been far harder for brands to measure, because of how people use AI. Someone asks a complex prompt and reads about your brand in the answer. They then open a new tab and go direct to your website, or search for your brand name. At that point, there’s no way to attribute that discovery to the AI chat session.
Log file analysis could cover some of this. But it’s great to see OpenAI planning to share some of this data.
Who is likely to get it first
We will be watching to see whether the tool rolls out to Shopify-hosted sites before other websites, as many recent features have. If it does, e-commerce brands on other platforms may face a period without access.
Source: Search Engine Roundtable
