In our most recent ROASTing, we were joined by Marcelo Alberti from Google, who, along with ROAST’s Will Jennings and Milan Nayee discussed the upcoming sunsetting of UA on 1st July 2023 and cover what this means and why we should be preparing ahead of this.
In the ROASTing, the panel addressed the reasons for why businesses should prepare for this update, covering its new features, why these improvements are the right thing for users, what the migration process looks like, and how long businesses should allow for this process.
Watch the recording of the ROASTing below and download our guide to GA4 to learn more about GA4.
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