Organic Performance

Technical SEO Services

As AI search and Google’s AI Overviews reshape information discovery, unoptimised websites fall behind. ROAST’s technical SEO services ensure your site speaks their language, building a solid foundation for sustained growth.

Contact us about Technical SEO

ROAST’s approach to Technical SEO

At ROAST, our technical SEO services ensure that all client websites are set up in a way that doesn’t hinder their performance, allowing them to be crawled, indexed, and ranked across all search platforms, traditional and AI-powered alike.

Our technical SEO improvements span the full spectrum of optimisation opportunities. Site speed optimisation ensures your pages load quickly, which is particularly crucial for AI search engines that prioritise user experience above nearly everything else. Mobile friendliness isn’t optional anymore; it’s the baseline expectation. We optimise navigation structures to ensure both human users and search engine crawlers can find what they need efficiently.

These improvements do more than just please search engine algorithms. They fundamentally enhance the overall user experience, leading to lower bounce rates and significantly more user engagement. When a site loads in under two seconds, has intuitive navigation, and works flawlessly on mobile devices, users stay longer and engage more deeply with your content.

What sets our approach apart is our forward-thinking focus on AI search engines. Whilst many agencies are still catching up to mobile-first indexing, we’re already optimising for how AI platforms evaluate and surface content. This means implementing structured data markup that AI can easily parse, ensuring clear information hierarchies that AI algorithms favour, and optimising for the conversational queries that users increasingly employ when interacting with AI search tools.

ROAST’s Technical SEO Services

Technical Website Audits

We conduct thorough technical SEO analysis including GEO checks to identify every issue preventing your site from performing at its peak. Our audits examine crawlability, indexation status, site architecture, page speed metrics, mobile usability, structured data implementation, and AI search optimisation opportunities.

Website Migrations

Moving to a new domain, changing your site structure, or switching platforms? These transitions are fraught with SEO risk. We manage the entire technical process to ensure you don’t lose hard-earned rankings during the transition.

Site Speed Audits

Critical for GEO (Generative Engine Optimisation) because they directly impact user experience, which AI algorithms prioritise when determining which content to surface. We identify specific bottlenecks, from oversized images to render-blocking resources, and provide actionable solutions.

Technical SEO and GEO Consultancy

Our team stays on top of the latest developments in both traditional and AI search. We provide strategic guidance on how to position your site for success across all platforms.

SEO for Website Development

Building sites with search engine optimisation and user experience in mind from the start. This proactive approach is far more effective than trying to retrofit SEO onto an already-built site.

Website Structures and IA Development

Creating SEO and GEO-friendly information architectures that help both users and search engines understand your content hierarchy. Proper structure is essential for AI platforms that need clear signals about content relationships and importance.

Why Trust ROAST for Your Technical SEO?

Why Trust ROAST for Your Technical SEO?

Technical SEO optimisation requires deep expertise across multiple disciplines, from web development to server configuration to search engine algorithms. Our team brings that breadth of knowledge to every project.

We’re distinguished by:

Our commitment to future-proofing your digital presence: Whilst other agencies focus solely on optimising for Google as it exists today, we’re actively preparing our clients for the AI-first search environment that’s already emerging. We understand that technical SEO isn’t static. The requirements evolve constantly, and staying ahead requires continuous learning and adaptation.
Our technical expertise: We’ve worked across diverse industries and site architectures, from small business websites to large platforms which expect millions of users. This breadth of experience means we’ve encountered virtually every technical SEO challenge that exists, and we know how to solve them efficiently.
Our transparency: We don’t hide behind jargon or vague promises. We provide clear explanations of what we’re doing, why it matters, and what results you should expect. When we conduct a technical SEO audit, you receive actionable recommendations prioritised by impact and implementation difficulty.

Technical SEO FAQs

What is Technical SEO?

Technical SEO covers the backend optimisations that enable search engines to crawl, understand, and index your site. It’s the foundation that supports all other SEO activities. This includes logical site architecture, proper URL structures, fast page speeds, mobile optimisation, fixing broken links, structured data markup, XML sitemaps, robots.txt management, HTTPS implementation, and Core Web Vitals.

For AI search engines, technical SEO extends to structuring content for easy parsing, implementing schema markup for clear context, and optimising for conversational queries used with AI assistants.

Why is Technical SEO So Important?

Without solid technical SEO, even the best content strategy will fail. Search engines need to access your pages before they can rank them. If technical issues prevent crawling or indexing, your content simply won’t appear in search results.

Technical issues create direct business impact. A slow-loading site drives visitors away. Poor mobile experience costs you traffic in an increasingly mobile-first world. Crawl errors mean entire sections of your site might be invisible to search engines.

AI search amplifies technical SEO’s importance. AI platforms are highly sensitive to user experience signals and structured data. Sites combining fast loading, clear presentation and proper markup will increasingly dominate AI-generated results.

Technical SEO also provides the foundation for scaling. As your site grows, proper technical infrastructure ensures that growth doesn’t come with degrading performance. It’s the difference between a site that bogs down as you add content versus one that maintains speed and usability regardless of size.

Ready to build a solid foundation for your website’s growth? Contact us to find out more about our Technical SEO services.

Contact us about Technical SEO