World Courier

Improve revenue generated from Demand Gen Paid Media activity and to increase organic visibility for World Courier across relevant generic terms.
The client
World Courier
Services
Paid Media, SEO
Year
2025
53%
uplift in Page 1 generic rankings YoY
95%
increase in revenue YoY
60%
increase in ROAS YoY
Over the past two years, ROAST effectively doubled revenue from paid media efforts while making advertising spend significantly more efficient. By streamlining our approach and refining the way we target, we’ve made paid media one of World Courier’s highest growth drivers.
Diogo Valente Director of Performance Marketing for World Courier, part of Cencora
01

Challenge

The main challenge for World Courier when they onboarded was to improve revenue generated from Demand Gen Paid Media activity and to increase organic visibility for World Courier across relevant generic terms.

02

The Approach

In Year 1, ROAST focused on account re-structures across Google Ads and Microsoft Ads to reduce wasted ad spend on leads that were being disqualified as they were not relevant to World Courier. This led to an instant improvement in ROAS from activity during H2. From an Organic perspective, ROAST were focused on improving the technical foundations of the website to ensure World Courier was primed for growth. This included an overhaul of the site Information Architecture to improve crawlability for search engines and user experience on the website. We then developed a content roadmap to capture generic visibility on highly relevant keywords across Year 2.

During Year 2, we have been able to capitalise on these improvements with a huge growth in revenue from paid media, up 95% YoY, whilst ROAS has improved by 60%. For Organic Search, we saw a 23% uplift in Opportunities Won in FY25, off the back of 153% increase in Page 1 rankings for generic terms YoY.

03

Summary

World Courier’s organic visibility has improved significantly, with a 53% uplift in Page 1 generic rankings YoY, now ranking consistently for terms such as “healthcare logistics services”,  “medical logistics” and “comparator sourcing”. Meanwhile, Paid Media is driving a huge increase in revenue (+95%) and ROAS (+60%) YoY following updates to our account structure, targeting and ad copy.

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