Following a period of significant international growth, ROAST has officially announced its expansion into America with the opening of a flagship office in New York.
The move marks a strategic shift from servicing US territories remotely to providing dedicated, local expertise to a growing roster of global and North American clients.
James Kenna, who has been at ROAST for three years as Group Account Director has been named as Managing Partner, leading operations in the US.
The expansion is underpinned by the agency’s existing relationships with high-profile global brands, including WEX, PitchBook, and Cencora. By establishing a physical presence in Manhattan, the agency aims to deepen these partnerships while widening its global footprint.
“The opening of our New York office is a natural evolution of our work with global clients like WEX and PitchBook,” said Founder and CEO at ROAST, Oliver Bishop. “Establishing a local presence allows us to service our clients with the speed and nuance that the US market demands. The timing is perfect, particularly as we continue to widen our remit with existing partners.”
ROAST’s US office will focus on nurturing existing client relationships and aggressive business development across both the East and West Coasts. With a strong pipeline of well-respected brands and iconic US institutions, the agency expects to scale its NYC operations rapidly throughout the year.
The announcement of our New York office launch was featured in LBB Online, MarComms News and New Digital Age.
