News

5 ROAST-Approved Marketing Investments Worth Every Penny in 2026
Clara Dominici
•
07 Aug 2026
Industry Updates
Google to Use IP Addresses for Ad Personalisation Across UK, EEA and Switzerland
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Milan Nayee
•
06 Aug 2026
Data & Analytics
Measurement isn’t Marketing’s Scorekeeper Anymore. It’s Becoming its Strategist.
Gauthier Rochas
•
03 Aug 2026
Data & Analytics
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Google AI Overview Launches in France: What Brands Need to Know
Christie Tucker
•
28 Jul 2026
GEO
France Google AI
World Cup Wanderlust: The Breakout Destinations Surging In Search (and TikTok’s Top Picks)
Aimee Metcalf
•
17 Jul 2026
Social Search
ollage of a gold FIFA World Cup 2026 trophy against the northern lights, surrounded by travel photos of a tropical beach, Mostar's Stari Most bridge, a jungle waterfall, a Buenos Aires street with an obelisk, and a Norwegian fjord village.
How to Rank Well in AI Search with Generative Engine Optimisation (GEO)
Daniella Pestana
•
15 Jul 2026
AI
A hand holding a smartphone displaying the ChatGPT app open on chat.openai.com, with GPT-3.5 and GPT-4 tabs visible, against a blurred green tree background.
Google Search Console Now Tracks Social Visibility
Aimee Metcalf
•
09 Jul 2026
Social Search
Digital PR is booming, but what is Digital PR? And why you can’t ignore it in the age of AI
Nicole Palmieri
•
24 Jun 2026
Digital PR
Woman edits social media content on phone and laptop at a cafe
Under-16s banned from social media: What does this mean for your content marketing strategy?
Aimee Metcalf
•
16 Jun 2026
Industry Updates
Six colorful social media platform icons arranged in a circular pattern within a translucent glass sphere: X (formerly Twitter) with a white X on black background in the top left, Instagram with its gradient logo in the top right, Facebook with its blue logo in the center, YouTube with a red play button on white background on the left, TikTok with a pink and white musical note on black background at the bottom, and Snapchat with a yellow ghost icon on the bottom right. The sphere sits on a light gray background with a subtle shadow effect.
ROAST Celebrates Double Recognition in Media Week 30 Under 30 2026
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ROAST
•
30 Jun 2026
Agency News
Media Week 30 Under 30 Campaign UK graphic with colourful abstract shapes, featuring the ‘30 Under Thirty’ logo on the left and ‘ROAST’ overlaid on the right.
ROAST Appoints Nicole Palmieri as Head of Digital PR to a Lead AI-First Generative Engine Optimisation (GEO) Offering
Black stylized letter T logo centered on a bright yellow background. The bold minimalist design uses thick vertical and curved lines to create a modern brand mark with strong contrast and high visibility.
ROAST
•
01 Jun 2026
Agency News
From Athens SEO: What’s Next for Organic Growth?
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John Campbell
•
01 Jun 2026
SEO
Athens SEO

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