Hurtigruten Appoints ROAST to Propel Organic Digital Growth Using SEO Expertise and Technology
As Seen In Little Black Book, New Digital Age, Campaign UK and MarComm News
Independent agency ROAST has been appointed by Hurtigruten, leading Norwegian cruise company, to propel organic digital growth using future-facing SEO expertise and technology.
The win follows a competitive pitch and will see ROAST deliver Technical SEO, Generative Engine Optimisation (GEO) and digital presence projects, to support Hurtigruten’s ambitious growth plans. Operating globally across multiple markets and languages, Hurtigruten’s online ecosystem is vast and complex demanding solid technical foundations and a data-informed approach to organic growth. The primary challenge is to regain and expand organic visibility across both commercial and branded search terms while building a stronger presence across broader digital platforms such as Google Business Profiles.
As the search landscape evolves, Hurtigruten has also recognised the opportunity presented by AI-powered discovery. From large language models to Google’s new AI Overview Hurtigruten will work with ROAST to ensure the brand remains visible and relevant in this new era of search.
“Hurtigruten is a brand with incredible heritage and an appetite to push further,” said John Barham, managing partner at ROAST. “They understand the opportunity AI brings to organic search, and we’re excited to help them stay ahead as that landscape reshapes around us.”
Chris Cosky, global head of e-commerce at Hurtigruten continued, “We’re thrilled to partner with ROAST. Their expertise across multi-market SEO and emerging AI search aligns perfectly with our ambitions.”
With a long-standing track record in helping complex, multi-market brands grow through organic and data-led strategies, the partnership sits squarely within ROAST’s area of expertise – blending technical rigour, strategic insight, and forward-thinking innovation.
