Display & Programmatic

Our Display & Programmatic team at ROAST activate campaigns across all stages of the marketing funnel, from video placements achieving impactful reach to targeted display buys driving on-site conversion. The team’s wide experience of the media marketplace enables us to buy safely, transparently and efficiently, all supported by insights provided by our proprietary in-house tech.

Approaching Display & Programmatic through the lens of digital performance enables us to focus investment on media inventory that has a tangible impact on lower-funnel conversions. Whilst traffic to site is often a big focus, we can also demonstrate the effect an impactful ad impression has on a consumer, even if they don’t necessarily click through on the ad unit itself.

We believe planning makes perfect. Our suite of planning and insights tools, as well as our strong relationships with major media owners, means that each campaign strategy is built from the ground up to match your business, your audience, and your goals.

Data capture is also incredibly important here. As digital offers so many points at which we can collect data, we always ensure our tagging architecture is at a level that guarantees we will be taking meaningful insight from your campaigns. Without this, there is no way to improve performance or push it to the next level.

  • Display and AV strategy 
  • Display and AV planning and buying 
  • Programmatic strategy 
  • Programmatic management and execution 
  • Audience identification and segmentation 
  • Multi-touch and attribution modelling 
  • Consultancy and onboarding 
  • Anti-fraud consultancy 
  • DMP integration
  • Proprietary insights (in-house tech)

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Find out more about Display & Programmatic