ROAST specialise in creating bespoke, highly-targeted, user-focused PPC campaigns, focusing on the metrics that matter to your business, while never taking our eyes off the wider picture.
When formulating all of our search strategies, we not only listen to big data, but also identify and understand consumer mindsets and behaviours to inform all of our campaigns. We constantly strive to maximise revenue, while putting context at the heart of everything we do.
Our team focuses on developing PPC best practice through well-targeted campaign structures, stringent keyword optimisation, ad copy testing, audience insight analysis and KPI monitoring.
Key to PPC management is understanding the search landscape, such as closely monitoring keyword competition and continually developing our strategy to be ahead of the curve. Our close relationship with Google and Microsoft means we constantly update our accounts with new features to drive stronger performance for our clients. We work with multiple platforms to build personalised user experiences across Google Ads and Microsoft Advertising, and with many optimisation partners including Marin, Kenshoo and Search Ads 360.
- Audit, recommendations and onboarding
- Keyword research
- Ad copy writing
- Tracking set-up
- Audience identification and implementation
- On-going optimisation
- Performance reporting
- PPC and Paid Social Training
- Market-level insights (in-house tech)