Social platforms offer advertisers a diverse choice of paid routes with which to engage with and reach potential users. They also offer a wide variety of ad types and targeting options. As such, ROAST categorise activity types into one of the below options – each requiring their own ad types, targeting strategy and performance KPIs.
Understanding a brand’s objectives and audience profiles is central to any successful Paid Social activity, with ongoing analysis and optimisations to ensure continued performance improvements. Our Paid Social team have worked across a wide variety of business types including retail, fashion, FMCGs, gambling, travel and finance.