‘Back to School’ with ROAST’s SEO Team: Google Shopping with Sarah Hughes

Back to School with ROAST – the latest updates and trends in SEO

Part II: Google Shopping, what’s happening and how you can take advantage of it

Google Shopping, a vertical search engine, launched organically in April 2020, squaring up to compete with Amazon for market share in the online shopping landscape. As they gear up to extend organic google shopping to the rest of the world, what changes will Google Shopping bring to the SEO Landscape? Sarah Hughes, SEO Account Manager, explores how Google is returning to its roots by rethinking how brands and consumers interact with products in their search results in this segment of TIPi Group’s Back To School Webinar. Discover what changes Google are making and the steps you need to take to keep your clients ahead of the game.