Millie Collins – PPC Executive
“This was my first time attending Brighton SEO, and as someone relatively new to the industry, it was such a valuable experience to step outside of day-to-day campaign work and hear fresh perspectives from experts in their field.
A real highlight for me was Sarah Clark’s talk on ‘Data Isolation vs Integration: The Future of Effective Media Planning’. Her session struck a chord, particularly in how she outlined the growing trend toward automated, uniform marketing strategies – often at the cost of brand distinctiveness. She explained how this shift is making ROAS more a reflection of market demand than of genuine brand strength or strategic planning.
What stood out was her call to rebalance that approach: placing greater emphasis on integrated insights, long-term KPIs, and the power of brand-led strategies. It reframed how I think about campaign planning and the risks of relying too heavily on short-term optimisation at the expense of bigger-picture goals.”
Mikki Cohn – Junior PPC Account Executive
“BrightonSEO was a first for me, and a really worthwhile one. Being relatively new to the industry, it was incredibly valuable to take a step back from the day-to-day and soak up so many expert perspectives. The energy throughout the day was inspiring, and it really opened my eyes to areas of marketing that I haven’t been exposed to so far. One talk that stood out to me in particular was ‘Building High Quality Lead Gen Using LinkedIn Ads’. My background has mainly focused on Google Ads, so hearing in-depth strategies around LinkedIn was an insightful experience.
It was particularly valuable to learn about the importance of ‘always on’ campaigns; how they give audiences the flexibility to convert on their own terms, and how this then fits into a broader funnel strategy: from building awareness to encouraging action. I found the emphasis on using Document Ads paired with lead gen forms especially interesting. Following this, it’s definitely something I’ll be looking to incorporate in future campaigns. From rethinking job seniority to implementing 1:1 targeting aligned with visuals and funnelling, the session really highlighted how, when done right, powerful LinkedIn Ads can be. Overall, a great day full of learning, and I’m excited to apply some of these insights moving forward.”
Harvey Johnson – PPC Account Executive
“This was my first time at BrightonSEO, and it was a great opportunity to step back from the day-to-day to hear fresh perspectives from across the paid media world. One talk that really resonated was from Sophie Logan, who broke down what makes a strong paid search specialist. Her advice to treat client budgets like your own and to question Google’s recommendations was a valuable reminder that good PPC is about thoughtful, strategic decision-making—not just trusting the defaults.
I also found the session on paid social for ecommerce clients particularly eye-opening. While I don’t work in ecommerce, the five-step funnel framework (from cold to hot audiences) and tactics like using XML feeds to filter out-of-stock products or running giveaways at the top of the funnel offered some transferable lessons about structure, intent, and creative strategy.
The most unexpected highlight was from the “PPC Doctor,” a former heart surgeon turned agency owner, who advocated for Microsoft Ads. His points around lower CPCs, less competition, and platform diversification definitely gave me something to think about.
Overall, I came away from the day with a broader understanding of paid media and a few new strategies I’m looking forward to testing. It was a great introduction to BrightonSEO and the wider PPC community.”
Millie Collins – PPC Executive
“This was my first time attending Brighton SEO, and as someone relatively new to the industry, it was such a valuable experience to step outside of day-to-day campaign work and hear fresh perspectives from experts in their field.
A real highlight for me was Sarah Clark’s talk on ‘Data Isolation vs Integration: The Future of Effective Media Planning’. Her session struck a chord, particularly in how she outlined the growing trend toward automated, uniform marketing strategies – often at the cost of brand distinctiveness. She explained how this shift is making ROAS more a reflection of market demand than of genuine brand strength or strategic planning.
What stood out was her call to rebalance that approach: placing greater emphasis on integrated insights, long-term KPIs, and the power of brand-led strategies. It reframed how I think about campaign planning and the risks of relying too heavily on short-term optimisation at the expense of bigger-picture goals.”
Mikki Cohn – Junior PPC Account Executive
“BrightonSEO was a first for me, and a really worthwhile one. Being relatively new to the industry, it was incredibly valuable to take a step back from the day-to-day and soak up so many expert perspectives. The energy throughout the day was inspiring, and it really opened my eyes to areas of marketing that I haven’t been exposed to so far. One talk that stood out to me in particular was ‘Building High Quality Lead Gen Using LinkedIn Ads’. My background has mainly focused on Google Ads, so hearing in-depth strategies around LinkedIn was an insightful experience.
It was particularly valuable to learn about the importance of ‘always on’ campaigns; how they give audiences the flexibility to convert on their own terms, and how this then fits into a broader funnel strategy: from building awareness to encouraging action. I found the emphasis on using Document Ads paired with lead gen forms especially interesting. Following this, it’s definitely something I’ll be looking to incorporate in future campaigns. From rethinking job seniority to implementing 1:1 targeting aligned with visuals and funnelling, the session really highlighted how, when done right, powerful LinkedIn Ads can be. Overall, a great day full of learning, and I’m excited to apply some of these insights moving forward.”As ever, BrightonSEO was an insightful and thought-provoking day out – we look forward to next year! To get in touch please contact us here or stay up to date with all things ROAST by subscribing to our newsletter.”
Harvey Johnson – PPC Account Executive
“This was my first time at BrightonSEO, and it was a great opportunity to step back from the day-to-day to hear fresh perspectives from across the paid media world. One talk that really resonated was from Sophie Logan, who broke down what makes a strong paid search specialist. Her advice to treat client budgets like your own and to question Google’s recommendations was a valuable reminder that good PPC is about thoughtful, strategic decision-making—not just trusting the defaults.
I also found the session on paid social for ecommerce clients particularly eye-opening. While I don’t work in ecommerce, the five-step funnel framework (from cold to hot audiences) and tactics like using XML feeds to filter out-of-stock products or running giveaways at the top of the funnel offered some transferable lessons about structure, intent, and creative strategy.
The most unexpected highlight was from the “PPC Doctor,” a former heart surgeon turned agency owner, who advocated for Microsoft Ads. His points around lower CPCs, less competition, and platform diversification definitely gave me something to think about.
Overall, I came away from the day with a broader understanding of paid media and a few new strategies I’m looking forward to testing. It was a great introduction to BrightonSEO and the wider PPC community.”
