“The consumer journey for Healthcare is often long and nonlinear and brands need to be present throughout it in order to build awareness and trust. A consumer can return to a state of good health at any point throughout the journey, and thus lose their purchase intent, meaning that a simple funnel model is often insufficient.”
TIPi Group’s latest Whitepaper, ‘Digital Marketing for Healthcare’ breaks down the latest digital trends in healthcare and gives recommendations of how best to manage digital channels in an increasingly competitive and ever-evolving vertical.
This article was originally featured in The Drum, head over to the article to read more.
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