Openpay chooses ROAST to lead UK launch

Openpay has appointed ROAST as its first UK digital performance partner, to lead the brand’s online strategy across technical SEO and paid media channels.

As a rapidly growing fintech business, Openpay needed a flexible agency partner to suit their agile ways of working.

ROAST has been able to provide an adaptable digital solution based on ‘ring-fencing’ a cross-functional team that is not bound by channels.

Read the full press release now live on The Drum