Media and Performance agency, ROAST has appointed Will Jennings as ‘Head of Paid Media’.
Jennings joins ROAST to push forward the agency’s opportunity of growth in the programmatic space. Jennings’ role will oversee PPC, Social and Display as well as working closely with senior management on areas including training, development and hiring. Jennings joined Jellyfish in 2017 based in London and in 2020 progressed within the company to ‘Paid Media Director’. Jennings supported the expansion of the business in Dubai and oversaw the team growth to 25 people, whilst working with client brands such as ‘Nestle Dolce Gusto’, ‘Duracell’ and ‘Orange’.
John Barham, Managing Director at ROAST commented: “We are fortunate that ROAST has grown rapidly in 2021 by over 30% following a wealth of new client wins, and with the addition of Will we ensure that ROAST has a robust Paid Media offering and is built for success in the future of growth in Programmatic advertising.”
Jennings adds, “It’s an incredibly exciting time to be joining ROAST, we’re currently riding a growing wave of demand across the paid media space and with the current momentum, we’re looking at some rapid growth over the next 12 months. Watch this space!”
This is a newly created role at ROAST with the rapidly expanding media clients and demand. Recent Paid Media appointments include Bitstamp, The Rug Company and Perkier.
As featured in New Digital Age ‘Talent Tracker’.
Head of Paid Media, ROAST