Recently, one of the topics dominating conversations amongst agencies and brands alike has been purpose, more specifically, how brands can find their purpose and leverage it to cut through the noise and connect with the conscious modern consumer. In a world of purpose-washing, where brands grapple to demonstrate their authenticity in often crowded markets, how can we deliver something which separates us from the crowd?
Last night, in the city of Krakow, our double win demonstrated the tireless efforts of our teams to do just this, deliver content campaigns which are engaging, valuable and manifest the true spirit of the brands.
We were absolutely thrilled to take home two awards: FMCG Content Campaign of the year for our ‘Pack of Lies’ campaign for sustainable beauty brand Maiiro, and Content Strategy of the year for our ‘Discover Interesting’ campaign for travel insurance specialists InsureandGo.
‘Pack of Lies’, a microsite built by our performance website development and design agency Kitty, enabled us to build on Maiiro’s brand pillar of sustainability and establish them in the market as a brand for good, whilst simultaneously providing a space to shed light on the problem of ‘greenwashing’ in the beauty industry.
Whilst Discover Interesting, a covertly branded microsite designed and built by Kitty to host intrepid tales told by real-life travellers, provided the space for the brand to connect and engage with their audience of travellers without the obstacle of speaking from the perspective of an Insurance brand.
Off the back of celebrating ROAST’s fifth birthday we are extremely proud to be winners in these highly competitive categories and to have two new trophies to add to the collection.
Find out more about our internationally acclaimed Content team here
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