Luxury handmade rug retailer, The Rug Company, have named Digital Performance agency ROAST as their chosen Paid Media partner. The announcement follows an extensive and competitive pitch process.
The retailer, known for high-end products designed by both world-renowned fashion designers and their in-house design studio, are seeking to significantly expand their digital market share, building on sales growth in their Showrooms and an increase in omnichannel customers.
John Barham, Managing Director at ROAST said: “As an agency, ROAST have a significant pedigree working with ecommerce and retail brands, understanding the extremely specific challenges this sector brings.
As well as inventory-specific tactics, Shopping, abandonment optimisations and strong seasonality patterns, there is the unique opportunity around targeting the previous ‘Research Online, Purchase Offline’ market, addressing the reduction of physical store footfall and maximising digital conversions.”
The Rug Company continued, “Our clients are increasingly comfortable purchasing online even for large and custom orders. The pandemic served to accelerate digital adoption even further, and we know both our direct customers and interior designers do much of their research and project planning online now. Choosing a partner such as ROAST was so important to us as we are set up for success by ensuring our strategies drive agility and omnichannel cut through in the new normal.”
ROAST will operate as a media extension to The Rug Company’s digital strategy teams to execute PPC and Paid Social activity across both B2B and B2C products in the UK and US primarily.
Originally featured on New Digital Age.