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About this Whitepaper
This Whitepaper delves into what people really mean when they talk about ``content`` for SEO. We then map this content out and show you how to use content effectively across your website and marketing activity.
Whether you are working in B2B technology or fashion ecommerce we all need to understand what type of content we're producing, why we're producing it, and how it can perform well.
This whitepaper will talk about on-site content utilisation, helping you map out:
- What your content is
- What content you need
- Where your content should sit on your website
- How your content should interact with other content both on and off your site