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About this Whitepaper
UA is sunsetting on 1 July 2023 therefore, it's time to get ready to migrate to GA4. Our GA4 Guide is a write-up of our recent webinar featuring Marcelo Alberti, Google Strategic Agency Manager, along with ROAST’s Will Jennings, Head of Paid Media and Milan Nayee, Data Analyst. This guide includes:
- Why you should prepare for GA4
- New features of the GA4 platform
- What the migration process looks like
- Privacy features