GA4: Time To Take On The New Generation of Analytics

ga4 whitepaper

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About this Whitepaper

UA is sunsetting on 1 July 2023 therefore, it's time to get ready to migrate to GA4. Our GA4 Guide is a write-up of our recent webinar featuring Marcelo Alberti, Google Strategic Agency Manager, along with ROAST’s Will Jennings, Head of Paid Media and Milan Nayee, Data Analyst. This guide includes:

  • Why you should prepare for GA4
  • New features of the GA4 platform
  • What the migration process looks like
  • Privacy features