Download your free report
"*" indicates required fields
About This Whitepaper
12,109 internet users across 11 countries spanning 5 continents were surveyed in November 2025 by GWI on a series of questions about their usage and attitudes towards AI within the context of purchase journeys.
ROAST have analysed this data in order to share insights into the
future of purchase journeys.
In this whitepaper, we explore the following topics:
- Adoption and Usage Trends
- Product Categories Most Impacted
- How Consumers Use AI During Research
- Key Insights for Brands and Marketers