Whitepapers

SGE Ranking Report: Insurance Sector

SGE INSURANCE

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SGE Ranking Reports

What is Google's SGE?
Search Generative Experience (SGE) is developed by Google, and it uses artificial intelligence (AI) to generate answers to questions. SGE uses AI in three ways to enhance the user’s experience. It includes AI snapshots, vertical experiences, and conversational mode.

Our ROAST Labs team have developed our proprietary SGE Ranking Report tool and optimisation service to help brands navigate the biggest change to the Google search engine result pages in years.

Using our proprietary SGE Ranking Report tool we gathered the responses of questions searched on Google.com which then prompted Google to create an SGE result. In this data set were 539 of the top question key phrases in the insurance industry.

In this report you will find:

  • Examples of insurance SGE results
  • The top-ranking domains
  • Insights into when an SGE result appears and how it appears
  • How brands can use this data

Find out more about our SGE Ranking Reports Service.