Whitepapers

SGE Ranking Report: Travel Sector

SGE Ranking report whitepaper

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SGE Ranking Reports

What is Google's SGE?
Search Generative Experience (SGE) is developed by Google, and it uses artificial intelligence (AI) to generate answers to questions. SGE uses AI in three ways to enhance the user’s experience. It includes AI snapshots, vertical experiences, and conversational mode.

Our ROAST Labs team have developed our proprietary SGE Ranking Report tool and optimisation service to help brands navigate the biggest change to the Google search engine result pages in years.

Using this tool we have gathered 500 of the top question key phrases in the UK's travel industry. Key phrases were selected from SEMrush's key phrase tool, with a priority given to those with a higher search volume.

In this report you will find:

  • Top brand performers
  • Insights into the data gathered
  • How brands can use SGE Ranking Reports

Find out more about our SGE Ranking Reports Service.