Merging of Social Listening and Content

The coinciding rise of LLMs and social platforms within the search landscape has not only reshaped Organic Search but also amplified the importance of content, both on-site and across Organic social (social media platforms).

We now operate in a highly fragmented media landscape where brands compete fiercely for attention and engagement, while Google continues to redefine what it values for rankings.

As a result, diversified search efforts and audience-centric content that truly resonate with audiences, not just search engines, have become more critical than ever.

Social listening has emerged as a vital tool for brands to not only gain insight into category trends but also understand audience needs from a content perspective, making it invaluable for ideating audience-driven, social-first content for both on-site and social channels.