The Effectiveness of Contextual Targeting

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ROAST and Teads have put to the test the hypothesis that, by using a carefully curated white list, we can run contextual targeting which will perform as strongly as a media buy using a 3rd party data overlay. Using a complex ranking methodology pre-campaign, we have examined contextual buys, taking into consideration site speed, ad density and other factors vs. a RON third party data overlay buy.