Travel in 2023: Chaos for consumers means opportunities for brands

Chaos in travel 2023

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Thermometer Tourism, Strike Mayhem, and Considered Purchasing Habits

The ROAST Insights team have done a wrap up of the travel sector this peak summer season.
The travel sector was not only set to battle against the continued high inflation in the UK this summer but also travel strikes, extreme temperatures in the Mediterranean and one of the wettest summers on record in the UK. Consumers are still keen to travel but the chaos of summer has shifted purchase and travel habits.

ROAST have outlined how brands can:

  • Keep on top of changing travel needs
  • Build brand trust
  • Respond to new travel behaviours