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About this Whitepaper
After the disruption wrought by COVID, travel is now bouncing back. But many marketers no longer have an up-to-date understanding of how consumers are planning and booking holidays, and what their destination priorities are.
This whitepaper presents and analyses key travel data points such as:
- Reasons for going on holiday
- Affordability of holidays
- The importance of sustainability
- Travel research sources
- Destination decision factors
- Frequency of holidays