Insights

How can ROAST’s Insights services help your business?

Our insights services are crafted to help businesses achieve their objectives and capitalise on opportunities within their sector. By utilising data-driven insights, we empower our clients to make data led decisions and remain ahead of the competition.

Some core benefits of our insights services include:

Identifying untapped market opportunities
Understanding and evaluating customer priorities and preferences
Optimising marketing strategies for better ROI
Predicting industry trends and consumer behaviour
Enhancing product development and innovation

While ROAST is not exclusively an insights agency, we are a full-service marketing agency built around an industry-leading research team. Our unique strength is the seamless connection between Insights, Media Strategy, and Media Execution. Clients choose our insights services because of our unwavering focus on ensuring that insights are actionable through media channels.

Our Insights Services

Audience Profiling

Consumer segmentation is a crucial aspect of our insights services. We employ quantitative and qualitative techniques to identify, profile, and prioritise customer segments most likely to engage with your product or service. Our data-rich audience profiles provide in-depth information on what matters to your target audiences and where they spend their time, informing creative messaging and media planning strategies.

Social Listening

Understanding media consumption patterns is vital in the current digital landscape. Our social listening service utilises market-leading tools to scrape and analyse online conversations, revealing how your brand is perceived in comparison to competitors. This valuable data is then incorporated into customer segmentations, messaging matrices, and content suggestions, ensuring your marketing efforts connect with your target audience.

Brand Tracking and Campaign Measurement

Keeping a pulse on category trends is vital for business who aim to maintain relevancy and competitiveness. Our brand tracking and campaign measurement services provide real-time insights into market dynamics, consumer preferences, and the efficiency of your marketing initiatives. By monitoring key performance indicators and consumer sentiment, we help you refine your strategies and maximise the impact of your campaigns.

Category & Competitor Analysis

Competitor analysis is a key pillar of effective business strategy. At ROAST, we leverage varied data sources to analyse category trends and competitor activity, with a particular focus on messaging and media. This strategy enables our clients to stay ahead of their competitors and gain market share. By identifying gaps in the market and understanding competitor strategies, we help you position your brand for success.

How Insights work with ROAST’s other Services

Insights form the data foundation that is critical to all other ROAST services. For example, our audience profiles and media-consumption analysis feed directly into media planning, while messaging matrices informed by social listening drive performance in PPC campaigns. The findings from our insights team provide ROAST’s strategic and executional teams with the knowledge they need to drive optimal performance for our clients across all marketing channels.

ROAST’s Insights team delivers actionable insights:

Our insights services open the door to new opportunities for clients by delivering:

New audience segments
New media channels
New messaging angles
New product and service ideation
New market entry strategies

Brands who trust our Insights

ROAST’s Insights team were a pleasure to work with. They were quick to understand our business and were excellent at communicating the rationale behind the research method. They provided us with clearly defined new customer segments which will inform the development of our evolved offering.

Hamid Khan Commercial Director, Mediworld

Saké is a growing but generally unknown category in the UK, and as a new super-premium brand, we were keen to understand the key challenges and opportunities we were facing. We worked alongside ROAST to determine key consumer drivers to help inform our overall brand strategy. ROAST’s audience profiling, in particular, gave us a solid foundation from which to build our brand before launch.

Anthony Newman Co-Founder at Toku Saké

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Insights FAQs

What is an insights agency?

An insights agency specialises in gathering, analysing, and interpreting data to provide businesses with actionable intelligence about their market, customers, and competitors. At ROAST, our insights agency in London offers comprehensive services to help clients make informed decisions and develop effective strategies.

What are the benefits of Insights?

Insights provides benefits such as improved decision-making, heightened customer understanding, identification of new opportunities, risk mitigation, and increased ROI on marketing efforts. By leveraging data-driven insights, businesses can remain at the forefront of market trends and outperform their competitors.

What platforms and tools does ROAST use for Insights?

ROAST employs a variety of cutting-edge platforms and tools for our insights services, including:

Brandwatch for social listening and sentiment analysis
Google Analytics 4 for website and user behaviour insights
Tableau for data visualisation and reporting
SPSS for advanced statistical analysis
Qualtrics for survey design and execution