How Brands are Leveraging Behavioural Biases in PPC Ad Copy: An Analysis of the Mortgage Market

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ROAST’s free-to-download report explains how Behavioural Economics principles can be applied to digital marketing, using the PPC auction for mortgage-related search terms as an example. The study reveals:

  • Which behavioural biases are most likely to be used in PPC by mortgage brands
  • Which brands are most and least likely to leverage behavioural biases, and how different categories of companies tend to use them
  • How your brand can use behavioural biases in PPC ad copy

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