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About this whitepaper
Our latest free-to-download report explains in plain language exactly what's going on with cookies, including:
- The difference between first-party and third-party cookies
- An explanation of what will still be possible without third-party cookies
- Discussion of how the change will affect measurement and attribution
- Predictions for what the future of digital media will look like without third-party cookies
- What TIPi Group are doing and what brands should be doing to prepare