Brands that use paid media grow three times faster than those that just rely on earned and owned, finds IPA

As Managing Director of ROAST, John oversees the founding agency and digital performance arm of the TIPi Group. John joined ROAST in 2015 with a wide knowledge of all things Paid; how these channels best work together and how advertisers can maximise their success in these areas. With over 10 years’ experience, John has worked across clients such as John Lewis, Selfridges, Debenhams, Converse, Millets and MyWardrobe.