What aspect of your role do you enjoy the most?
As the 12th person to be hired at ROAST back in June 2015, it’s been great to play such a vital role in shaping the department. There’s all sorts of things I enjoy in my role, and I’d be remiss in not mentioning the fantastic people I get to work alongside. Beyond that, I really relish the creative aspects of the role, whether that’s coming up with campaign ideas, getting stuck-in with some copywriting or contributing in a meaningful way towards formulating an approach to content marketing that I believe in.
What has been your favourite project you have worked on at ROAST?
We’re currently working on a TOP SECRET campaign that at one point or another has really challenged the entire team. It’s certainly been ambitious and it’s definitely been difficult at times, but I think when all is said and done we’ll have something to show off that we can be very proud of.
Along similar lines of that, our Escape From Dull campaign for Maria Casino was another ambitious campaign that, as a result, was really exciting to work on. Not only did it capture the public’s attention and align with the client’s core brand values in a fun and original way, but it pushed us as a team to do the best we could and those are the kind of challenges you want.
Before working at ROAST what was the most unusual job you had?
I once worked on the rides at a very well-known theme park. Highlights include having everyone get off the rides I operated in possession of the same limbs they got on with, meeting Heather from EastEnders, and shouting things like ‘no running’ and ‘no splashing’ at kids through a megaphone.
What phrase do you overuse the most?
To be fair. I use it all the time – that’s probably because at my very core I am a just and fair individual.
How important is it to incorporate client values into campaign concepts?
At ROAST we place particular emphasis on ensuring brand values are at the core of every campaign we produce. With that in mind we’ll run our ideas through a checklist to ensure, when executed, our campaigns not only get people talking, but reflect the brand in the right manner.