Tell us about a time when you’ve set yourself a challenge, what happened?
At Uni I decided it’d be a great idea to release a vinyl record by a mate of mine who was about to make it big in a small dance music scene. I siphoned off 1.3k of my student loan and pressed 300 copies, which was the kind of quantity a lot of the relatively big labels in the scene would push for white label releases – so a bold move for a broke student.
As it happened we sold out in just over 72 hours – half the stock flew out in the first 24 hours of preorder.
A lot of people I tell that story to think I made a killing, but between paying the artist a fair wage for the work, online order surcharges and distribution I think I made about £6, which covered my copy.
If you didn’t work for ROAST, which other TIPi Group agency would you like most to work for and why?
I know Kitty gets a lot of attention on this question but I’m gonna have to go with the minority. I’d sit campaign or strategy side, personally. I don’t think I’ve got the patience for coding and developing.
What is your biggest weakness?
The struggle to find the balance between perfectionism and impatience.
What do you like most about SEO?
SEO has taught me a lot about the way the internet works which I’m grateful for knowing, but by far the best thing is the near-guaranteed look of confusion on a non-marketer’s face when you say what you do for a living.
What is your favourite type of weather?
There are few things in this world that get me as excited as a top-grade thunderstorm – provided I’m inside. Pitch-black clouds, driving rain, the sky splitting open and everyone freaking out like it’s the end of the world.
Plus, I love the smell after a summer storm, and that’s got easily one of the best words in the English language.