Last night saw the 2nd monthly meet-up of Women in Tech SEO where we heard from not one, but two badass Women in (Tech) SEO.
Located in the heart of the East End, just off Brick Lane, e-commerce fashionistas Silk Fred kindly played hostess to a bunch of our motley, nerdy crew. There was learning, there was networking, there was Prosecco.
A girl’s gotta eat, you know?
First up was Serena Pearson (known on the interwebs as @exceldaddy) from Kaizen – an absolute firecracker, sharing her experience with migrations and how best to navigate them (top tip, involves a lot of cake bribery).
She took us briefly through the 5 main stages of a migration. For the uninitiated, migrations are a big deal, so it’s important to do them correctly because once you’ve pushed that button, you can’t go back!
Key takeaways included:
We definitely came away with a greater knowledge on how to manage stakeholders and expectations during the migration process.
Next, all the way from Sweden, and the co-founder of our Swedish Sisterhood, Ulrika Viberg of UNIKORN enlightened us with a Toolkit for More Effective SEO Strategies.
Her TechSEO motto?
Onto the Toolkit Bits…
Ulrika describes a Proven Winner as: A tested feature that is proven to be successful on multiple platforms, sites or domains, through a standardised process and documented in a standardised report.
Score card metrics can include:
a) Basic SEO items (check the periodic table of SEO)
b) Any technical SEO items not in the list of basic SEO
c) Content areas
d) Links metrics
e) Proven Winners (see above)
f) Share of traffic and / or positions
P-P-P is a standardised way of faster communicating the work and progress in multiple projects across multiple teams to give the ultimate visibility and to give a platform to highlight some great results as and when they happen.
The P-P-P method is designed to be a short and sweet catch-up so write down 3-5 bullet points on:
“But when should I implement P-P-P with my team?”, you ask. Fear not, our own Tech Pirate Paige Hobart asked the very same. The answer? Thursday at 3pm.
If you’re not already convinced that Ulrika is an utter genius with her Toolkit, here’s what it means to us TechSEOers:
→ It’s easier to sell in projects and implementations of technical features, to the greater organisation when it is packaged with a description and expected results attached to it
→ There can be a more effective follow-up and analysis with the Score Card, particularly with other departments
→ Highlighting your awesome work and creating a buzz around (Technical) SEO in the wider organisation, will give you a better seat at the budget planning table
And so ended the presentations, and a little later, the Prosecco. Thank you to Orit for volunteering her company’s space and for being such an amazing host, thank you to both our speakers for our learnings of the night, and once again, thank you Areej for creating something so useful, engaging and fun (we love you).
Emily, we expect bubbles.
Looking to join an awesome Community for Women? Look no further and explore our Meetup page and various social channels: