Women in Tech SEO – October Meetup

Women in Tech SEO – October Meetup

ROAST • 15/10/2019
It was time for October’s meetup and we all – very proudly noticed- that the Women In Tech SEO event has become more popular than ever.  ROAST’s own Women in Tech SEO were there to support and cheer on the event! Sharing knowledge, quality jokes and a common passion for what we do is the way to make the number of women in our industry double. Let’s dive in!


Order of Play

  1. The T-Model for your Career Development
  2. Google Images to the rescue?
  3. Agile Framework for your projects


Arpun Bhuhi, SEO Analyst at Distilled

Career Development Concept: The T Model: What is it and how will it benefit us?
One thing’s for certain. When you start a new position and you don’t have hands on experience (even if you do in some cases) truth is, you will feel overwhelmed at some point. The enormous amount of new information on a daily basis will leave little room for progression in your mind as you will find yourself trying to make an effective use of everything you learn.
It leaves you with little room to ask yourself:
“Where do I want to become an expert”?
Here comes the T Model to the rescue. Essentially, the T Model will help you to put everything in place, to be able to track of the things you learn, the things you already know and the things you want to learn.
After listing everything down, categorise them into areas that you:

  • Have broad knowledge
  • Have solid knowledge
  • Consider yourself an expert.


Make the T-Shape method your routine. By making it part of your routine, every time you finish a task, you will be expanding your knowledge base. Be consistent; this is how you will choose your area of expertise and gain you broad knowledge in everything else!

Kim Dewe, Head of SEO at Blue Array

Paid Image search is a way of Google competing against Amazon
We now have a new era in shopping – Google Images! Approximately 50% of online shoppers claimed that images of the product inspired them to purchase, and increasingly, they’re turning to Google Images.
It makes sense of course; a product has higher chances of being purchased when it’s accompanied by a high definition image. Which is why every online retailer should pay extra attention to the images they use for their products.
What does this mean?…
Google Images will be a rich paid & organic shopping experience, alongside Google Shopping
Google obviously took the hint and started aiming on Google Images to drive more traffic and conversions through their Images. After a small experiment using the query “Alexa”, Bing and Google showed a very interesting result in comparison:
Bing query for “Alexa”

Google query for “Alexa”

Google’s very first choice of results has a clear “purchase” as user’s intention.
Ads are the first to be shown, the whole result page is full of the Alexa Echo, not even one image of an individual with the name Alexa, as we can see in the Bing search result.
Google now heavily prioritises websites where the image is central to the page. So if you’re looking to buy a specific pair of shoes, a product page dedicated to that pair of shoes will be prioritized above, say, a category page showing a range of shoe styles.
Smart Google, has turned the “Less is More” to “The More the Better!” One thing is for sure, the online shopping experience will improve through images. In the future we may even see an article titled: “Google using augmented reality for shopping in images”.
Stay tuned!

Natalie Mott, Freelance digital marketing consultant

Use agile frameworks to ensure that a project is delivered in a fixed time frame, to a fixed cost, at a fixed quality
Natalie Mott brilliantly explains how being agile in our work will make our life easier by having clear goals and simplified methods.

Depending on your role and your deliverables, create your own way of being super effective in what you do, and reduce the time needed for those tasks by simplifying methods but never quality. You simply break down your project. How?

  • Issue/Opportunity: You create a column where you write down the tasks of the project
  • Size of Task: Right next to it, you measure the size of your tasks (S,M,L,XL,XXL)
  • Priority: You then finalise your task by adding the priority of every task. That will depend on the importance of every task and how much time it will take to finish. If, e.g. a task will take a lot of time to finish and it won’t create a big impact, it’s not obviously a high priority, but rather a medium or a low.

The beauty of events like these is that you can take the knowledge and adjust it according to your own needs and create something unique!
Let’s make women in tech SEO 50% of all people in the industry!
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