How Do Our SEO Services Help Your Business?
Our comprehensive SEO services are designed to help you achieve your business objectives and capitalise on opportunities within your sector. By partnering with ROAST, you'll experience a multitude of benefits:
- Increased organic visibility in search engine results
- Higher quality website traffic
- Improved user experience and website performance
- Enhanced brand credibility and authority
- Better ROI compared to paid advertising
- Long-term, sustainable growth
Our SEO Services
Ongoing SEO Performance Retainers
Our ongoing SEO performance retainers are the backbone of long-term success in search engine rankings. We provide continuous optimisation, monitoring, and adjustment of your website's SEO strategy. This service ensures your site remains competitive in the ever-changing digital landscape, adapting to algorithm updates and emerging trends.
For clients, this means consistent growth in organic traffic, improved search rankings, and a steady increase in qualified leads, which can all be achieved without the need for constant oversight on your part.
SEO Content Creation and Outreach
Quality content is the lifeblood of SEO. Our content creation and outreach service combines data-driven keyword research with compelling storytelling. We craft content that not only ranks well but also engages your target audience, establishing your brand as an authority in your industry.
This service is crucial for building a robust backlink profile, increasing your domain authority, and driving organic traffic through informative, shareable content.
App Store Optimisation
In the mobile-first world, App Store Optimisation (ASO) is as necessary as traditional SEO. We optimise your app's metadata, screenshots, and descriptions to improve visibility in app store search results. This service helps increase app downloads, user engagement, and overall app store ranking.
For businesses with mobile apps, this service is indispensable in cutting through the noise of crowded app marketplaces and reaching your target users effectively.
Explore our App Store Optimisation service page to discover what ROAST can do for your app’s organic visibility.
Local SEO
Local SEO is vital for businesses targeting specific geographic areas. Our local SEO services include optimising Google My Business listings, managing local citations, and creating location-specific content. We ensure your business appears in local search results, map listings, and voice search queries.
This service is especially beneficial for brick-and-mortar businesses, franchises, and service-area businesses looking to dominate their local markets and attract nearby customers.
International SEO
Looking to expand globally? Our international SEO services help with steering you through the complexities of multi-language and multi-country targeting. We handle hreflang implementation, country-specific domain strategies, and culturally relevant content creation.
This service is crucial for businesses looking to expand their reach across borders, ensuring your website performs well in different countries and languages while maintaining a consistent global brand presence.
Generative Engine Optimisation (GEO)
As AI-powered search becomes more dominant, Generative Engine Optimisation (GEO) is the next frontier in SEO. Our GEO services focus on optimising your content for AI-driven search engines and chatbots. We ensure your website is structured to provide direct answers and appear in featured snippets. This means your content is optimised not just for traditional search engines like Google and Bing, but also for AI platforms such as ChatGPT, Perplexity, and other generative AI tools that are reshaping how people find information.
This forward-thinking service prepares your business for the future of search, helping you stay ahead of the curve and capture traffic from emerging AI-powered platforms.
For more information on how ROAST can help your business maintain search visibility and engagement in this AI search led landscape, explore our Generative Engine Optimisation service page.
SEO Projects & Consultancy Work
Technical SEO Audits
Our comprehensive technical SEO audits dive deep into your website's infrastructure, identifying and prioritising issues that may be holding back your search performance. From a technical perspective, we ensure all client websites are set up in a way that doesn't hinder their ability to be crawled, indexed, and ranked. Our audits now include GEO checks, examining how well your site performs for AI-powered search engines alongside traditional platforms. From site speed to mobile friendliness, our exceptional SEO agency leaves no stone unturned.
The goal is for all clients' websites to be technically strong, providing a robust foundation for website growth and expansion. We examine critical elements like site architecture, crawlability, indexation issues, structured data implementation, and Core Web Vitals. Our technical improvements, which cover site speed, mobile friendliness, and optimised navigation, work together to enhance the overall user experience. This leads to lower bounce rates, increased user engagement, and stronger performance across traditional and AI search platforms.
This service is vital for businesses looking to understand and resolve complex technical issues affecting their search rankings and user experience.
SEO for Website Development
When building or redesigning a website, SEO considerations are vital from the ground up. Our SEO for website development service ensures that your new site is optimised for search engines from day one, preventing costly post-launch fixes. We work closely with our partner development agency to ensure any site they create is built with SEO in mind from the start. This involves building a site with search engine optimisation and user experience at the core, integrating strategies like creating a logical site structure, optimising page speed, and using clean, semantic code.
Throughout the build process, we help inform URL structure, site requirements, and navigation layouts. By embedding SEO into the development phase, we create websites that are ready to perform from launch day. This joint approach ensures technical excellence and sets up your site for success across Google, Bing, and emerging AI search engines.
This pre-emptive approach is essential for businesses undergoing digital transformations or launching new online ventures, ensuring a strong SEO foundation from the start.
Site Migrations
Site migrations can be risky for SEO if not handled correctly. Our migration service ensures a smooth transition, preserving your search rankings and organic traffic. We handle URL mapping, redirect implementation, and post-migration monitoring.
This service is integral for businesses undergoing domain changes, platform migrations, or significant site restructures, minimising the risk of traffic loss during these critical transitions.
IA Development for Optimised Website Structures
A well-structured website is key to both user experience and SEO. Our Information Architecture (IA) development service creates logical, user-friendly site structures that improve navigation and search engine crawlability. We build website structures that are optimised for both traditional SEO and GEO, ensuring your content is easily discoverable by human users and AI algorithms. A clear, intuitive structure helps AI engines recognise your content hierarchy and deliver accurate answers to user queries.
This service is particularly beneficial for large websites or those with complex product offerings, ensuring users and search engines can easily find and understand your content.
To learn more about how ROAST’s SEO data-first approach to building a website can benefit your site, explore our Website Structures and IA Development service page.
Site Speed Audits
Site speed audits are essential for both traditional SEO and Generative Engine Optimisation. We conduct thorough analyses of your website's performance, identifying bottlenecks that slow down page load times. Site speed directly impacts user experience, which both traditional search algorithms and AI platforms prioritise when determining which content to surface.
A faster website means better engagement, lower bounce rates, and improved rankings across all search platforms. We provide actionable recommendations to optimise your site's performance, from image compression to code minification and server response times.
Technical SEO and GEO Consultancy
Our technical SEO and GEO consultancy service provides expert guidance on complex technical challenges. Whether you're dealing with indexation issues, structured data implementation, or preparing your site for AI-powered search, our consultants bring deep expertise to help you navigate these issues.
This service is ideal for businesses with in-house teams who need strategic direction or specialised knowledge on specific technical SEO and GEO issues. We work alongside your team, providing the insights and recommendations you need to move forward with confidence.
Key Phrase Research
Effective key phrase research forms the basis of any successful SEO strategy. We use advanced tools and methodologies to identify the most valuable and relevant search terms for your business, considering search volume, competition, and user intent.
This service is essential for businesses aiming to align their content strategy with real user search behaviour, ensuring you're targeting the right keywords to drive qualified traffic.
SEO Training
Our SEO training services empower your team with the knowledge and skills to maintain and improve your website's search performance. We cover everything from basic SEO principles to advanced techniques, tailored to your team's needs and skill level.
This service is ideal for businesses intending to build in-house SEO capabilities, ensuring your team can make informed decisions and implement best practices on an ongoing basis.
ROAST’s Technical SEO Services
At ROAST, our technical SEO capabilities extend across a comprehensive range of services designed to build a rock-solid foundation for your digital presence:
- Technical website audits – including GEO checks
- Website migrations
- Site speed audits – Critical for GEO because they directly impact user experience, which AI algorithms prioritise
- Technical SEO/GEO consultancy
- SEO for website development – Building sites with search engine optimisation and user experience in mind from the start
- Website Structures & IA Development – Creating SEO and GEO-friendly information architectures
Our technical approach ensures your website isn’t just strong from a Google standpoint, but performs exceptionally across all traditional search engines like Bing and emerging AI search platforms. We’re staying ahead of the curve, preparing your digital presence for the future of search technology today.
ROAST’s SEO Tool Set
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Find out more about SEO
SEO Frequently Asked Questions
What is SEO?
SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility and ranking in organic (non-paid) search engine results. It involves various techniques to make your site more attractive to search engines and users alike.
What does an SEO agency do?
An SEO agency like ROAST provides a range of services to improve your website’s search engine performance. This includes technical optimisation, content creation, link building, and strategy development to increase your organic visibility and traffic.
Is an SEO agency worth it?
Yes, partnering with a reliable SEO agency can provide significant ROI. SEO offers long-term, sustainable growth in organic traffic and leads, often at a lower cost per acquisition compared to paid advertising methods.
How soon can I expect results from SEO?
SEO is a long-term strategy, typically showing initial results within 3-6 months. However, significant improvements are often seen after 6-12 months of consistent effort. The timeline can differ based on factors such as your website’s current state, competition, and the scope of SEO work.
