SEO. Evolution of SEO and where Google are now, ranking factors, local search, breakdown of search result type, optimisation of a page, answer box optimisation, structure considerations, use of schema, key phrases research, third party tools, reporting and SEO integration with PPC.
Google Analytics. Our Google Analytics training can be tailored to those with no experience of the platform or for existing users looking to use build upon their existing knowledge.
Training can cover topics such as how GA tracking works, integration with Google Tag Manager, approach to conversion tracking, using dashboards, custom reports, attribution models and campaign tracking. During the training session we use real examples and data from your website.
Paid Search/PPC. Full training of all areas of the AdWords universe, including account and campaign structure, KW building, ad copy recommendations, targeting options and settings, YouTube, Google Display Network and also App install campaigns.
Paid Social. Full training across all major platforms including Facebook, Instagram, Twitter and LinkedIn. Account setup, campaign creation, ad type and targeting selection.