Whitepapers

Insightful thinking

At ROAST, we are always striving to drive ROI for our clients. One way in which we do this is by exploring new trends, ad types, devices and tactics to connect with your audience, in the right way. We produce insightful, downloadable whitepapers which aim to better the digital activity of our clients and peers.

The Variance for Verticals in Voice Search

Following on from our initial whitepaper, we’re taking a deep dive into Voice Search - reporting across 22 different verticals. By carrying out research across over 10,000 key phrases, over the course of a month, we have uncovered numerous insights into the opportunities that sits within Voice Search.

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Voice Search Ranking Report

Since the launch of smart speakers with built-in assistants, such as the Amazon Echo (Nov 2014) and Google Home (Nov 2017), we’ve been interested in the mechanics of voice search, how people are using the devices and how our clients could engage with these interactions. In this whitepaper, we’ve explored Voice Search at Keyword level to provide an insight into this growing area of your marketing strategy.

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