Insightful thinking

At ROAST, we are always striving to drive ROI for our clients. One way in which we do this is by exploring new trends, ad types, devices and tactics to connect with your audience, in the right way. We produce insightful, downloadable whitepapers which aim to better the digital activity of our clients and peers.

The Effectiveness of Contextual Targeting

25th May 2018 saw the new EU regulation, GDPR, come into effect, potentially disrupting the way we buy digital media. In April 2018, ROAST and Teads launched a campaign to discover the impact GDPR is going to have, and if there are precautions we can put in place by examining our sitelists pre-campaign that will minimize the effect a smaller amount of 3rd party data in the digital marketplace will be.

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The Variance for Verticals in Voice Search

Following on from our initial whitepaper, we’re taking a deep dive into Voice Search - reporting across 22 different verticals. By carrying out research across over 10,000 key phrases, over the course of a month, we have uncovered numerous insights into the opportunities that sits within Voice Search.

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Voice Search Ranking Report

Since the launch of smart speakers with built-in assistants, such as the Amazon Echo (Nov 2014) and Google Home (Nov 2017), we’ve been interested in the mechanics of voice search, how people are using the devices and how our clients could engage with these interactions. In this whitepaper, we’ve explored Voice Search at Keyword level to provide an insight into this growing area of your marketing strategy.

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