Phase one kicked off in January 2016 in which ROAST set about creating an integrated search strategy (both SEO and PPC), whereby the Stratajet brand’s offline look and feel flowed through their online presence. The key metric worked to during this phase was registrations. This allowed ROAST to build up an audience of users which were interested in the brand, generating an engaged user-base for future activity and providing insights on the type of people to target for more efficient prospecting.
Phase two was initiated in February 2017 with the aim of using the audience insights gained in phase one to drive actual bookings as our main KPI which allowed us to track and optimise towards increasing revenue for the business. We identified areas of their offering that Stratajet could dominate in, for example the lack of competitor traffic for ‘adaptive empty legs’ meant that it was a cost-effective way of capturing non-brand traffic through PPC.
“Stratajet has a very specific target market, and therefore has to be intelligent about getting the offering in front of potential customers. We partnered with ROAST due to the way they utilise market intelligence blended with their technical ability to target the correct consumers, at the right time and place. I have worked with the team at ROAST for many years, and their continued commitment to generating results is un-paralleled.”
CMO at StratajetSee All Projects