At ROAST Labs, we are dedicated to providing innovative solutions that make data accessible for our clients: to make decisions and draw insights from data.
Our latest project, the UK Petrol and Diesel Price Tracker, is a comprehensive dashboard that delivers up-to-date information on fuel prices across the country. Utilising data from the new Road Fuel Price Data Scheme, our dashboard is updated daily thanks to automation scripts crafted by our team. Here is an in-depth look at what our dashboard offers and how it can benefit digital marketing teams.
Features of the UK Petrol and Diesel Price Tracker
Daily Updates and Automation:
- The dashboard is refreshed every day at around 13:00 GMT.
- Automation scripts ensure that the latest data is seamlessly integrated, providing users with the most current information without any manual intervention.
- Data comes from 14 different retailers, including:
- Applegreen UK
- Ascona Group
- Asda
- bp
- Esso Tesco Alliance
- JET Retail UK
- Morrisons
- Moto
- Motor Fuel Group
- Rontec
- Sainsbury’s
- SGN
- Shell
- Tesco (Data isn’t currently included in the report due to restrictions by Tesco on IP addresses accessing the data)
Pages Included in the Dashboard:
1. Overview:
- Trends over time for all types of fuel.
- Average prices on the previous day for types of fuel.
- Price by brand / retailer and fuel type.
2. Cheapest Retailer
- Which retailer sells the cheapest petrol
- E10 graph over time
- Table to breakdown all fuel types
3.Location Data:
- Interactive maps showing fuel prices across different postcodes.
- Detailed breakdown of prices for various types of fuel at specific postcode locations.
Fuel Types Overview:
- E10 – Standard Grade Petrol (95 or 96 Octane):
- Trends over time.
- Average prices by brand and retailer.
- Lists of the cheapest and most expensive locations for the previous day.
- E5 – Super Grade Petrol (97 or Higher Octane):
- Trends over time.
- Average prices by brand and retailer.
- Lists of the cheapest and most expensive locations for the previous day.
- B7 – Standard Grade Diesel:
- Trends over time.
- Average prices by brand and retailer.
- Lists of the cheapest and most expensive locations for the previous day.
- SDV – Super Grade Diesel:
- Trends over time.
- Average prices by brand and retailer.
- Lists of the cheapest and most expensive locations for the previous day.
About the Data:
- Information about the sources and the types of fuel tracked (E5, E10, B7, and SDV).
- List of retailers included in the data, such as BP, Tesco, Shell, Sainsbury’s, and more.
- Explanation of how data is collected and the significance of null values in the dataset.
Data Highlights
- Trends Over Time:
- Visual representation of price trends for different types of fuel over specified periods.
- Allows users to understand market fluctuations and price patterns.
- Average Prices by Brand and Retailer:
- Comparative analysis of average prices offered by various brands and retailers.
- Helps consumers identify where they can get the best deals on fuel.
- Cheapest and Most Expensive Locations:
- Lists which highlight the top five cheapest and most expensive locations for each type of fuel as of the previous day.
- Enables users to make informed decisions on where to purchase fuel.
How This Data Benefits Digital Marketing Teams
The UK Petrol and Diesel Price Tracker is not just a tool for consumers – it is also a valuable resource for digital marketing teams. Here’s how:
- Market Insights:
- Understanding fuel price trends can help marketing teams to anticipate changes in consumer behaviour. For example, rising fuel prices may lead to increased demand for fuel-efficient vehicles or alternative transportation methods.
- Targeted Campaigns:
- By analysing regional fuel prices, marketers can tailor campaigns to specific areas. Regions with higher fuel prices might be more receptive to promotions for fuel-saving products or services.
- Competitor Analysis:
- The dashboard provides insights into pricing strategies of the different fuel brands and retailers. This information can then be used to benchmark and develop competitive pricing strategies.
- Consumer Sentiment:
- Fuel prices can significantly impact consumer sentiment and spending habits. Monitoring these prices helps marketing teams to adjust their strategies to align with current economic conditions and consumer priorities.
Conclusion
Roast Labs’ UK Petrol and Diesel Price Tracker is designed to empower consumers and businesses alike with easy access to vital fuel price data. By leveraging automation and reliable data sources, we ensure that our dashboard remains accurate and up to date, making it an essential tool for anyone looking to monitor and compare fuel prices across the UK.
This is just one example of the types of data automation and reporting the ROAST Labs team are able create on behalf of clients. If you have any similar custom reporting requirements or are interested in this data, please get in touch with the team.
