Programmatic Advertising Agency & Display Services | ROAST
We Are Roast
We Are Roast

Display and Programmatic Services

Businesses looking to maximise their online reach and return on investment (ROI) should be considering display and programmatic advertising. At ROAST, our expert team of digital marketers specialises in activating campaigns across all stages of the marketing funnel from impactful video placements to targeted display buys driving conversions. As a leading programmatic advertising agency, we combine cutting-edge technology with data-driven insights to deliver results for our clients.

How Our Display and Programmatic Services Help Your Business

As a top programmatic display agency, ROAST helps businesses attain their objectives and capitalise on opportunities in their sector through:

  • Targeted Advertising: Reach the right audience with precision 
  • Cost Efficiency: Optimise ad spend through real-time bidding 
  • Increased Reach: Access a wide array of websites and platforms 
  • Data-Driven Insights: Refine strategies based on campaign performance 
  • Time Efficiency: Automate campaign management 
  • Brand Awareness: Enhance visibility through strategic ad placements 
  • Flexibility and Scalability: Adjust campaigns in real-time 
  • Improved ROI: Maximise return on ad spend 

Our Display and Programmatic Services

b2b marketing

Display and AV Strategy

Our Display and Audio-Visual (AV) strategy combines the visual impact of display ads with the auditory appeal of audio ads to create compelling, memorable campaigns. This approach accommodates diverse media consumption habits, boosts brand recall, enables inspired storytelling, and drives higher engagement rates. As a display advertising agency, we craft strategies that appeal across multiple channels and touchpoints.

Display and AV Planning and Buying

Our expert team handles all aspects of display and AV planning and buying, making sure that your ads reach the right audience at the right time. We leverage our deep understanding of the media marketplace to buy inventory safely, transparently, and efficiently. Our approach to display advertising allows clients to capitalise on from our established relationships and buying power, maximising the impact of their advertising budgets.

Programmatic Strategy

Our programmatic strategy utilises automated software and algorithms to purchase digital ad space in real-time. By harnessing data and machine learning, we make informed decisions about ad placement, targeting specific audiences based on behaviour, demographics, and preferences. This method ensures that your ads are delivered to the most relevant users, heightening the chances of engagement and conversion.

Programmatic Management and Execution

Our programmatic advertising agency offers comprehensive programmatic management and execution services, including display and video advertising, strategic planning, data-driven execution, real-time optimisation, and cross-channel campaign management. Our proprietary technology ensures safe, transparent, and effective media buying, delivering measurable results bespoke to each client’s objectives.

Audience Identification and Segmentation

We analyse and categorise your customer base into condensed, more targeted groups based on shared characteristics and behaviours. This enables hyper-personalised marketing efforts, boosting engagement, customer experience, and resource efficiency. Our audience identification and segmentation services include data gathering and analysis, segment criteria definition, audience profiling and campaign customisation.

Multi-touch and Attribution Modelling

Our Multi-Touch Attribution (MTA) approach assesses how various ad exposures contribute to conversions throughout the customer journey. We employ advanced attribution models to evaluate ad placements’ contributions, enabling more effective budget allocation, optimised ad placements, and meticulous audience targeting. This data-driven approach maximises return on ad spend (ROAS) and supports personalised messaging across devices.

Consultancy and Onboarding

We provide expert guidance tailored to fit your goals, including strategy development, audience targeting, and platform selection. Our onboarding process ensures smooth technical configurations, platform integrations, and account settings, setting the groundwork for effective, data-driven ad campaigns that maximise ROI.

Anti-fraud Consultancy

Our anti-fraud consultancy protects your ad budgets from fraudulent activities including bot traffic, fake clicks, and non-human impressions. We assess current ad traffic, identify vulnerabilities, implement fraud detection tools, and establish safeguards to ensure your ad spend reaches genuine, engaged audiences.

DMP Integration

We help integrate your Data Management Platform (DMP) with advertising systems, allowing for the collection, organisation, and activation of audience data for highly targeted campaigns. This facilitates precise audience segmentation and tailored ads based on specific user behaviours and preferences, driving higher engagement and ROI.

Proprietary Insights (In-house Tech)

ROAST’s proprietary technology provides unique data and analytics capabilities, offering deeper insights into campaign performance and audience behaviour. Our custom dashboards and advanced algorithms deliver real-time, granular analysis tailored to your distinct business needs, ensuring continuous campaign refinement for maximum impact.

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Display and Programmatic FAQs 

What is a programmatic agency? 

A programmatic agency specialises in buying and placing digital ads through automated, data-driven systems. Using real-time bidding (RTB) on ad exchanges, these agencies target audiences precisely based on criteria such as demographics and behaviour, optimising ad placements and adjusting bids dynamically to improve performance. 

What is the programmatic industry? 

The programmatic industry encompasses the automated buying, selling, and placement of digital advertising through real-time bidding (RTB) and other data-driven technologies. It includes platforms such as demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges, which enable advertisers and publishers to connect and transact seamlessly. 

How does reporting work for programmatic marketing? 

Reporting in programmatic marketing entails gathering and analysing data on ad performance to provide insights into campaign effectiveness. Metrics such as clicks, impressions, conversions, click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS) are tracked in real-time, allowing for data-driven adjustments and optimisation.