Google is one of the world’s largest and publicly-visible Machine Learning platforms, the results pages illustrating the end output of millions upon millions of tests across the full funnel of the conversion journey. Our teams use this data to plan our search strategies from the top down, making sure our clients are driving maximum impact from each of these auctions.
This integrated approach allows us to be nimble and proactive; by applying our on-going insights and implementing optimisation techniques – adapting spend, strategy and content when necessary, we can ensure a smooth and cost effective customer journey from search discovery to conversion.
- Customer journey analysis
- Keyword universe research and mapping
- User intent modelling SERP feature reporting
- SERP feature targeting
- Aligned data capture strategy and planning
- Customer journey analysis
- Aligned message, meta and title tag testing
- Pan-search visibility bid management
