Media

Radio & Audio Marketing Services

Audio reaches audiences during their daily routines, creating connections that visual channels simply cannot replicate. At ROAST, our Audio Marketing Services harness this unique power to build brand awareness, drive meaningful engagement and support conversions.

Contact us about Radio and Audio Marketing

How do our Radio & Audio Marketing services help your business?

Audio is a powerful medium that can stand alone or enhance the performance of other channels. Whether the objective is to build brand awareness, drive engagement or support conversion metrics, audio offers a unique ability to connect with audiences in an intimate, trusted environment.

We’ve developed a comprehensive suite of Radio Marketing Services designed to connect brands with their audiences through strategic audio placement and creative execution. Our approach combines traditional broadcast expertise with modern digital audio capabilities.

The ROAST planning team reviews the full audio landscape to identify the most effective ways to reach your audience and deliver against your business goals. This includes commercial radio, digital radio, music streaming and podcasts.

Our Radio and Audio Marketing Services

Radio Advertising Campaign Development

Our team manages every element of radio campaign creation, from initial strategy through to final broadcast. We work with you to identify target demographics, select optimal time slots, and craft messaging that resonates with listeners. This includes everything from 15-second spots to longer-form sponsored segments that allow deeper storytelling.

Audio Production and Creative Services

Quality production separates memorable adverts from background noise. Our in-house production team creates professional radio spots with experienced voice talent, sound design, and music selection that aligns with your brand identity. We don’t just record a script: we engineer audio experiences that capture attention within the first three seconds.

Podcast Advertising and Sponsorships

Podcast listenership has exploded, and we’ve built strong relationships with podcast networks and independent creators across numerous genres. We negotiate placement, develop host-read sponsorship scripts that sound natural rather than scripted, and track performance through unique promo codes and dedicated landing pages.

Digital Audio Platform Advertising

Spotify, Apple Music, and other streaming platforms offer sophisticated targeting capabilities that traditional radio can’t match. Our digital audio specialists create campaigns that reach listeners based on listening habits, demographics, and even mood-based playlists. We handle everything from creative adaptation to bid management and performance optimisation.

Audio Branding and Sonic Identity

Beyond individual campaigns, we help brands develop consistent sonic identities, which are distinctive audio signatures that become instantly recognisable. This might include audio logos, brand music themes, or consistent vocal styling across all audio touchpoints, creating a cohesive brand presence that listeners remember.

Media Planning and Buying

Our media buyers negotiate rates and secure premium placements across commercial radio stations, digital audio platforms, and podcast networks throughout the UK. We leverage our industry relationships and buying power to maximise your budget whilst ensuring your message reaches the right ears at the right time.

The role of Radio & Audio in your media mix

Build brand awareness and trust
Connect with audiences in an engaging, personal environment
Drive specific actions or responses
Reach local or regional audiences with relevance
Reinforce familiarity and frequency across other channels

What makes Radio and Audio Advertising important?

Audio connects with people when visual media simply cannot. Commuters can’t watch videos whilst driving. Exercisers prefer audio entertainment. These circumstances create attentive audiences who genuinely listen instead of scrolling past your marketing messages.

Audio’s intimate nature creates powerful brand opportunities. Unlike visual advertising competing in cluttered environments, audio captures undivided listener attention. RadioCentre research confirms radio advertising generates substantial emotional engagement and lasting brand memory with audiences.

Commercial radio’s reach across the UK proves impressive. Commercial radio reached 39.7 million weekly listeners in Q3 2025, according to RAJAR data. This consistent, habitual engagement pattern remains unmatched by other media channels available to marketers today.

Audio marketing’s cost-effectiveness outperforms television and premium digital options significantly. Production expenses remain considerably lower than video, while reach per pound frequently surpasses competing channels. Businesses operating realistic budgets access professional-quality advertising without requiring massive investments.

Audio functions as a crucial cross-channel catalyst, preparing audiences and amplifying messages throughout digital, social and search platforms. Integrated effectively, audio enhances campaign performance, strengthening recall and response rates. Our clients regularly achieve measurable traffic increases and conversions.

Radio & Audio Marketing FAQs

Is radio good for marketing?

Radio remains highly effective for marketing, particularly for businesses targeting local audiences or specific demographic groups. Radio excels at building brand awareness, driving time-sensitive promotions, and reaching audiences during high-intent moments like commuting. The key is strategic planning such as selecting the right stations, time slots, and messaging to reach your specific audience. Industries like automotive, retail, hospitality, and home services consistently see strong ROI from radio advertising.

What is audio marketing?

Audio marketing encompasses all advertising and brand communication delivered through sound-based channels. This includes traditional AM/FM radio, digital audio platforms like Spotify and Apple Music, podcast advertising, streaming radio services, in-store audio, and audio branding elements. Audio marketing leverages the unique qualities of sound such as intimacy, emotion, and the ability to reach audiences during activities where visual attention isn’t available, to build brand awareness and drive consumer action.

How effective is audio marketing?

Audio marketing delivers strong effectiveness metrics when executed properly. Studies show radio advertising generates average returns of £7.70 for every pound spent, according to Ebiquity research. Podcast advertising shows even higher engagement, with listeners demonstrating strong brand recall and purchase intent for products they hear advertised by trusted podcast hosts. Effectiveness depends on factors like creative quality, targeting accuracy, frequency, and integration with other marketing channels. We track performance through methods including unique promo codes, dedicated phone numbers, website traffic analysis, and brand lift studies.

What are audio branding services?

Audio branding services create distinctive sonic identities that make brands instantly recognisable through sound alone. This includes developing audio logos (short musical signatures), brand music themes, voice guidelines, sound design principles, and other audio elements that appear consistently across all brand touchpoints.

Our audio branding services include strategy development, creative composition, production, and guidelines for consistent implementation across all audio channels.

Ready to elevate your Radio and Audio Marketing with ROAST? Contact us now to reach new and existing audiencees more effectively.

Contact us about Radio & Audio