Media

TV Advertising Services

TV advertising now spans linear TV, Connected TV, BVOD, and programmatic video. At ROAST, our approach is dynamic, measurable, and continuously optimised. We focus on metrics that matter to your business.

Contact us about TV Advertising

How do our TV Advertising services help your business?

A growth channel that’s actually measurable: We plan and buy TV with a digital lens, building campaigns around measurement from day one. Our team uses attribution models, site traffic analysis, and search demand tracking to show exactly how your TV investment drives results across all your marketing channels.
TV can create demand to improve digital performance: When clients launch TV campaigns, paid search costs often decrease whilst conversion rates improve. TV builds familiarity, so viewers are more likely to click your search ad and convert. TV builds top of the mind awareness, amplifying the entire marketing mix.
First-party data integration: Customer data shouldn’t sit in a silo. We use first-party data to inform targeting on BVOD and CTV platforms, and measure effectiveness through matched panel analysis. We target people who look like your best customers, exclude existing customers when appropriate, and measure whether ad viewers actually converted.

Our TV Advertising services

Linear TV Planning & Buying

Linear TV remains valuable for cost-efficient reach and frequency. We combine audience and contextual targeting to ensure your ads appear in the right programming, at the right time, in front of the right viewers.
We handle negotiation with broadcasters to secure the best rates, ongoing optimisation, and comprehensive post-campaign analysis beyond basic spot reporting. We’ll tell you not just how many people saw you ad, but what viewers did afterwards.
Regional versus national strategy is critical. National campaigns offer simplicity and better rates, but regional targeting concentrates spend in strong markets or tests new territories. We’ll model scenarios to show trade-offs.

Connected TV and Broadcaster Video on Demand

CTV and BVOD are the fastest growing TV advertising segments, combining TV’s impact with digital’s targeting precision and measurability.
Audience-based buying targets people, not programmes. We use demographic, behavioural, and contextual data to reach ideal customers, whether they’re on ITV Hub, All 4, or smart TV apps.
BVOD offers flexibility in creative. We serve different ads to different audiences, test variations, and adjust creative mid-campaign based on performance data.

Both services are underpinned by comprehensive measurement frameworks. We track brand uplift through survey methodologies, monitor digital uplift across your paid and organic channels, analyse search demand patterns, build attribution models that account for TV’s contribution, and conduct detailed site traffic analysis to understand user behaviour changes during campaign flights.

When is TV Advertising right for our clients?

When digital has plateaued

Most businesses eventually hit a ceiling with digital channels. You’ve maxed out your paid search, your social costs keep rising, and your return on ad spend is trending in the wrong direction. TV often provides the breakthrough needed to reach new audiences and create fresh demand that reinvigorates your digital channels.

When we need to grow market share

If you’re trying to capture market share from competitors, you need scale. TV delivers reach that digital channels struggle to match, particularly amongst audiences that aren’t actively searching for your category. You need to be present in people’s lives before they have purchase intent, and TV excels at creating that presence.

When brand credibility needs to be strengthened

There’s still something about being ‘on TV’ that confers legitimacy. If you’re a challenger brand competing with established players, or moving upmarket and need to signal that shift, TV advertising lends credibility that digital alone often can’t provide.

TV Advertising FAQs

How do I get my ad on TV?

The process starts with strategy and creative. You’ll need a TV-quality ad, which means professional production, though the definition of “TV quality” has loosened considerably with BVOD and CTV platforms. We work with you to develop the strategy, then handle all aspects of planning, buying, and trafficking your ads to the relevant broadcasters and platforms. You don’t need to navigate the complex relationships with ITV, Channel 4, Sky, and the various BVOD platforms as that’s our job.

What are the benefits of TV Advertising?

TV offers unmatched reach and scale, particularly for audiences that are increasingly difficult to reach through digital channels alone. It builds brand awareness quickly and creates demand that improves performance across your entire marketing mix. Modern TV advertising services also provide sophisticated targeting and measurement capabilities that were impossible just a few years ago. When planned and bought properly, TV is a measurable, optimisable channel that drives growth.

Ready to strengthen your TV Advertising with ROAST? Contact us now to tap into the power of TV and drive growth and response.

Contact us about TV Advertising