ROAST deliver coordinated multi-channel, cross-device campaigns. Each digital strategy is fuelled by data, insights and a wealth of cross discipline knowledge. We do this without a ‘silo-ed’ approach to running specific services, meaning integration, attribution and a consistent approach is built into our clients’ campaigns.
ROAST specialise in creating highly-targeted, user-focused, efficiently-managed PPC campaigns, while never taking our eyes off the wider business picture. We constantly strive to maximise revenue, while putting context at the heart of everything we do. Our team focuses on developing PPC best practice through well-targeted campaign structures, stringent keyword optimisation, ad copy testing, audience insight analysis and KPI monitoring. Key to PPC management is understanding the search landscape, as such as closely monitoring keyword competition and continually developing our strategy to be ahead of the curve. Our close relationship with Google means we constantly update our accounts with new features to drive stronger performance for our clients. We work across multiple platforms including AdWords, Yahoo and Bing, and with many optimisation partners including Marin, Kenshoo and DoubleClick Search.
ROAST’s PPC services include: