When formulating search strategies to drive better performance, we need not only listen to big data, but also identify and understand consumer mindsets and behaviours. These campaigns drive greater, more targeted user interaction with the right consumer; translating into superior search performance.
In order to have the best chance for success, our search strategy must therefore first be integrated into the entire business, from the initial requirements meeting for development work, to the insights and research phase when creating a new above the line campaign. Search considerations must filter through the entire marketing process to maximise campaign success.
- Integrated search strategy
- Translation and trans-creation
- Cross channel attribution
- Measurement strategy
- Platform and API integration