An SEO Data-First Approach to Building a Website
What is an IA?
An IA is Information Architecture and in developing an IA we are creating an SEO blueprint of:
- All the keywords you want to target
- All the pages you’ll need to target those keywords
- The hierarchy and parent-child relationships of pages we’re creating
- The ‘roles’ of different areas of the site e.g. blog versus resource versus a product page