Website Structures & IA Development

IA development is the process of using data to build a plan or blueprint of; all the keywords you currently target and want to target in the future, all the pages you will need to for that, the hierarchy of those pages, and the roles & responsibilities of different areas of the website.

An SEO Data-First Approach to Building a Website

What is an IA?

An IA is Information Architecture and in developing an IA we are creating an SEO blueprint of:

  • All the keywords you want to target
  • All the pages you’ll need to target those keywords
  • The hierarchy and parent-child relationships of pages we’re creating
  • The ‘roles’ of different areas of the site e.g. blog versus resource versus a product page

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